Marcelle Green

Do I Need to Submit an ICE?

Companies that land government contracts face a government process that has no equivalent in the corporate world: the Incurred Cost Proposal. Submitted electronically, the Incurred Cost Proposal is known as the ICE (Incurred Cost Electronically) Model, and many contractors wonder how and when to submit an ICE, and whether they’re even required to do one. According to Debbie Goode, audit director of Hoyman Dobson CPAs... (posted by Marcelle Green 1 year 129 days ago.)

The Importance of Testing in an E-Marketing Campaign

Traditional direct marketing, whether using print media, direct mail or television, has always used testing as a prelude to a large direct marketing campaign: that is, before committing huge dollars to a large campaign, smart marketers test strategies and offers on a small, targeted audience before rolling the campaign out to the masses. The same principles apply to e-marketing: before rolling out a... (posted by Marcelle Green 1 year 130 days ago.)

How Accounting Firms Can Make 2011 Better Than 2010

Your company can grow and prosper in 2011, and position itself for further growth. Strong economy, weak economy, it doesn’t matter: these tips will help you: Build your brand Differentiate your firm from your competitors Increase your average ROI per client Boost client loyalty Protect your company In a weak economy, the services of an accounting firm are needed more than... (posted by Marcelle Green 1 year 164 days ago.)

The Number 7

It is undeniable that the number 7 is instrumental in every aspect of our society. From the 7 wonders of the world to the 7 deadly sins and to thumbs-up-7-up to the 7 th inning stretch, the number 7 is apparently vital to our culture. However, there is another 7 you might not be aware of I am talking about a successful marketing strategy revolving around media messages and how to present them while staying within your proposed budget. ... (posted by Marcelle Green 3 years 173 days ago.)